Think of your logo as your
This is the primary face of your company. Usually your company name is presented in some type of uniquely recognizable image or text. Everywhere your name is presented, it is presented in this format. This becomes your lasting face for your company.
Colors & Fonts
Whether you’ve thought about it or not, color schemes provide meaning to your company. Reds carry energy and urgency. Orange and gold speak of calmness and stability. Blues and navy carry a refined or authentic feel. Black can feel classic or even dark feelings. Choosing the correct color scheme and pairing it with consistent use across your ads, website, brochures goes a long way in communicating who you are as a company. Fonts as well carry meaning such as classic tradition or energetic in script fonts. Proper pairing of fonts can positively reflect on your company.